Juliette Bowker IIDA, LEED AP ID+C, CHID
sr. int. project designer, senior associate
associate professor of hospitality marketing
chair of undergraduate programs (Interim)
director of research
Boston University School of Hospitality Administration
Rebecca Rahmlow AIA, NCARB, CPHC, LEED AP
The jury identified criteria we collectively felt was important to excel in this category, including but not limited to experiential design; a holistic connection between experience and architecture and between people and place; astute problem solving; an integration between the human experience and technology; environmentally responsible approaches to material selection, site strategies, and overall design decisions; and the proficiency with which each team was able to satisfy the applicable categories of the AIA Framework for Design Excellence. We strove to evaluate the projects not against one another universally, but against how well the design team solved each unique problem within its context, on its site, and for its program. Although we found the evaluation process challenging, we enjoyed every minute of getting to know some of the intimate design details that set each project apart, and thank each project team for their hard work and dedication to creating beautiful, welcoming, and enjoyable hospitality spaces for all to enjoy. Congratulations to the applicants and winners of the 2021 BSA Hospitality Design Awards.